Dec. 1: It’s here. It’s here!

‘Managing expectations’ is a phrase I use often in my daily work life as the owner of a PR firm. I’m usually referring to clients and outcomes, pitches to media and the like, and I’d say 95 percent of the time, I’m successful.

Personally? Well, that’s a completely different matter, no matter how hard I try, especially when it involves Target and fashion designers. That Rodarte collab way back in the day? I’m still lamenting that skeleton dress I could never get my hands on. And that Missoni debacle? Please.

The most recent example of me trying very hard to temper my enthusiasm, but failing? The December 1 launch of the Neiman Marcus and Target designer collaboration.

Yes, I’ve got a plan for where and when I plan to encounter the beautiful things early tomorrow morning from Rodarte, Marc Jacobs, Tory Burch, Alice + Olivia and 20 other incredible designers.

“The excitement surrounding the Target + Neiman Marcus Holiday Collection has been remarkable, and the anticipation continues to build,” Wanda Gierhart, chief marketing officer, The Neiman Marcus Group, said in a release.

To accommodate anticipated demand, Target and Neiman Marcus will limit purchase quantities of the limited-edition collection. Guests can purchase up to five of the same item per transaction at Target and Neiman Marcus stores, and online at Target.com and NeimanMarcus.com. Items range in price from $7.99 to $499.99.

Neiman Marcus at SouthPark is prepared as well (of course!), releasing a tip sheet earlier this week, which included the following details for the local reveal:

  • Customers are allowed to line up at 6am outside Neiman Marcus SouthPark Mall main entrance located off Barclay Downs Road. Doors will open at 8am.
  • The line will form at the covered Men’s entrance.
  • The merchandise will be housed in a special pop up shop on the Dress Collections floor on Level Two.
  • NM will be hosting a sweepstakes for one lucky winner to receive a $5,000 NM shopping spree! Sign up will be located next to our Pop-Up Shop.
  • Any customer who purchases an item in Beauty, including cosmetics and fragrances, will receive an exclusive NM jelly tote bag filled with beauty samples.
  • Guests waiting in line will be treated to hot chocolate, coffee and NM chocolate chip cookies.

Need something to look at while waiting in line? Check out these celeb-filled pics from the Target + NM pop-up reveal party in New York.

 

Target + Neiman Marcus Revealed

Never travel light on style with this bold-striped 20″ tall carry-on spinner upright luggage set. It’s 14″ wide and 9″ deep with zipper interior pockets and four adorable bags for laundry, shoes, sunglasses and cosmetics. A telescoping handle with two locking heights and 360 wheels make it easy to haul your haute little numbers. $179.99

Let’s do some of my favorite kind of numbers-crunching: fashion math.

24 CFDA designers + 50 holiday gifts + 1 amazing retail collaboration = #totesamaze for sure.

Target and Neiman Marcus revealed the items in their Holiday24 collection, which will hit Targets, NMs and both retailers online stores Dec. 1.

A few connected secret Charlotte retail sources tell me we can expect (fingers crossed!) none of the drama that has surrounded previous collab releases — from product availability, to on-line availability to in-store merchandising (hello Missioni for Target sprinkled piece-by-piece through the store).

The first pics of the collection were released this week, and I’m jazzed. Keep in mind this is a collection of gifts, so it will contain fewer items of clothing than previous collaborations, but it’s quite promising none the less.

Among my early-I-love-the-pics faves? Alice + Olivia rolling luggage (with four travel bags!); Joseph Altuzzara’s cocktail/entertaining accoutrements; Prabal Gurung’s cape; Band of Outsiders cookie cutters and the Proenza Schouler iPad case.

What’s your take on this latest collection? Yay or Nay?

Supercollab Debuts Dec. 1

My love/hate relationship with Target designer collaborations is cycling up with today’s announcement — way up.

Target and upscale department store Neiman Marcus are partnering on an innovative program that will bring together 24 designers (all members of the Council of Fashion Designers of America) to create a limited-edition holiday collection, to be sold in both chains (and online) starting Dec. 1.

Just a few of those participating: Altuzzara, Dian Von Furstenberg, Marc Jacobs, Oscar de la Renta, Alice + Olivia, Proenza Schouler, Rag & Bone, Rodarte and Tory Burch.

While no look book images are available (come on!), the collection is said to range in price from $7.99 to $499.99, with most items coming in at less than $60. Social media is the place to be for a sneak peek — follow along at #holiday24.

The unprecedented collab between Target and Neiman Marcus has a deliciously philanthropic thread too (who doesn’t love chic, charitable shopping?): To celebrate the unprecedented partnership, Target and Neiman Marcus are donating a total of $1 million to the CFDA, underscoring the retailers’ long-standing commitment to fostering design talent.

“I can think of no better finale to CFDA’s 50th Anniversary celebration than through this extraordinary designer collaboration,” CFDA President Diane von Furstenberg said in a press release. “As designers, creativity is our best gift, and with the generous support of Neiman Marcus and Target, we are happy to have created specially designed products as a thank you to share with our consumers and friends.”

Jason Wu for Target

Target and I have a Godfather 3 kind of relationship. In the least successful installment of the epic trilogy, an aging Michael Corleone says everytime he tries to go straight and ditch mob life, it somehow pulls him back in.

That is how I feel about Target’s designer collections. I have been lukewarm on the last few, and after the Missoni debacle/market run/craziness of last September, I was ready to bid Target capsules adieu for good.

Until Jason Wu.

The latest capsule collection features one of my fave designers who excels at simplified, refined elegance with a dash of modern hipster thrown in for good measure. His Target collection features kicky nautical stripes, sassy defined waists and an adorable feline (not in a creepy cat-lady way) that shows up on totes and scarves too.  Prices range from $19.99-$59.99 for apparel and $19.99-$49.99 for handbags and scarves.

Target says Wu was inspired by the vision of an American girl in Paris. I’ll be inspired by the lack of relative madness when the collection launches in stores (and online — a handful of pieces will only be available at target.com) on Feb. 5.

Here’s to hoping for no shelf-clearing, web-site-crashing debauchery, and instead a civilized, polite shopping launch that matches the tone of the vaguely retro collection.

Will you be shopping Wu for Target? I say I won’t, but I probably will.

 

Missoni rolls into Target in a big, big way

Cotton Jacket $79.99 (Available at Target.com only); Jersey Romper $29.99; Long-Sleeve Polo Sweater $44.99; Space-Dye Tights $16; Ballet Flats $29.99

An iconic symbol of Italian luxury is ready to launch a collection at Target in a big, big way.

Missoni’s signature zig-zag print knitwear epitomizes haute hippie chic will debut Sept. 13 in Target stores with the largest limited-time designer collection to date: 400 pieces of apparel for men, women and children as well as home furnishings.

Prices start at $2.99, but notably rise to $399.99 (a precious zig-zag three-speed bike) and $599.99 (a modern four-piece patio sectional).

Rain boots, $34.99

I’m trying to temper my excitement, but I haven’t been this jazzed about a collaboration at Terget since the Mulleavy sisters designed a Rodarte collection in 2009. (That tulle-infused collection was met with mixed reviews, but to date, it is the single collection from which I own the most pieces, and I am still pining away for that ribcage dress. Sigh.)

Flipping through the ginormous look book, I am mighty taken with many of the Missoni offerings, especially the multi-color rain boots and a floppy hat with a striped band. But I am hoping issues that plagued previous designer collabs have worked themselves out (inferior materials, awkward fits, limited sizing).

What will you be stalking when the line launches? I’ve also got my eye on the space-dyed tights and adorable ballet flats. And the scarves. And the hair clips. And maybe the makeup brushes and cosmetic pouch.

Rodarte @ Target: fewer than 10 days

I must have this dress. For real.

I swore that I would try to temper my expectations when it was announced Rodarte would be doing a collection for Target.

So much for trying — I am in a full-on, counting-the-days tizzy over the line which is scheduled to hit select stores Dec. 20.

Especially after catching a glimpse of look book images and the fantastic sequined rib cage dress ($49.99!) But, a little voice in my head reminds me that I’ve only ever bought three things from Target diffusion lines: an Erin Fetherston tunic and a Thakoon cardigan and a Loeffler Randall handbag.

What’s your take on diffusion lines? Is it a calculated brand-expanding move to work with stores such as Target (Zack Posen and Jean Paul Gaultier are scheduled to debut bullseye collections too)?