We don’t employ a cast of thousands and we most certainly don’t have a cube farm at 524 East Blvd. What we do have is experience, a keen eye for news value and the ability to produce measurable results.

RACHEL SUTHERLAND

Frustrated crafter. Coveter of shoes.


BOSS LADY

Before founding Rachel Sutherland Communications, Rachel was a journalist for more than 13 years, most recently as the Style Editor at the Charlotte Observer, the largest daily newspaper in the Carolinas.

As an editor at a major daily newspaper, Rachel was inundated with pitches of all shapes and sizes. She proved a quick study for assessing news value in a crowded marketplace.

Simply, she knows what works.

She has a keen eye for trend-spotting, a sharp wit and the ability to produce her best work on deadline.

The Michigan native is a graduate of Wayne State University, and lives in the Charlotte area with her husband and two children. She has served on the board of directors of Tri It For Life and the Regional AIDS Interfaith Network (RAIN).




LAUREN
SHAW-SELLES

DIY Junkie with a Power Tool Fascination


ACCOUNT MANAGER

A yankee by birth, Lauren was raised in the South. Her creative eye and itchy fingers let her to Appalachian State University to study Fashion Merchandising. After a stint in New York City and an internship with Stylecaster, Lauren managed the Charlotte location of a national retail store before interning with RSC. She joined RSC full time in 2013.


We’re streamlined and cost-effective, and we like it that way. So do our clients.

Among the tools we use to cut through the clutter and establish a strong presence for emerging lifestyle brands and nonprofits:


PUBLIC
RELATIONS

CONTENT
STRATEGY

SOCIAL MEDIA
MANAGEMENT

MEDIA
RELATIONS

 

MARKETING
CAMPAIGNS

BRAND
STRATEGY

SPECIAL
EVENTS

 
June 9, 2015
melinda_emerson

#truth from Melinda Emerson

  I belong to a killer online networking group, full of top notch PR entrepreneurs from across the country, and this clip from“Exhale”onAspire TVwas shared today […]
June 9, 2015
letterhead

Writing thanks. By hand.

  I am a paper nerd. As in I adore stationary and look for opportunities to hoard it and share it with fellow coveters. I am […]
April 10, 2015
nourish_humus

Newsjacking: Hummus edition

Ok, newsjacking doesn’t have the most positive connotation, but sometimes it can be good. Especially when it involves a locally-owned business or two, right? When a national […]
February 10, 2015
LKN_currents

Lake Norman Currents Magazine

  Thanks to the fabulous Rosie Molinary for the awesome feature in the February issue of Lake Norman Currents magazine!
January 10, 2015
AAUW Magazine

Anniversary? Tattoo!

  Rachel’s love of celebratory tattoos coincided with an important anniversary in 2015, and landed her and the company on the pages of AAUW Outlook magazine, […]

CONTACT US

Phone

704.287.8642


E-mail

info@rachelsutherland.net


Address

524 East Boulevard, Suite B
Charlotte, NC 28203

 

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