We don’t employ a cast of thousands and we most certainly don’t have a cube farm at 524 East Blvd. What we do have is experience, a keen eye for news value and the ability to produce measurable results.

RACHEL SUTHERLAND

Frustrated crafter. Coveter of shoes.


BOSS LADY

Before founding Rachel Sutherland Communications, Rachel was a journalist for more than 13 years, most recently as the Style Editor at the Charlotte Observer, the largest daily newspaper in the Carolinas.

As an editor at a major daily newspaper, Rachel was inundated with pitches of all shapes and sizes. She proved a quick study for assessing news value in a crowded marketplace.

Simply, she knows what works.

She has a sharp wit and the ability to produce her best work on deadline.

The Michigan native is a graduate of Wayne State University, and lives in the Charlotte area with her husband and two children. She has served on the board of directors of Tri It For Life and the Regional AIDS Interfaith Network (RAIN). She was presented with the Ribbon of Love Leadership Award in 2015, and was a finalist for the Charlotte Athena Leadership Award in 2012.




LAUREN
SHAW-SELLES

DIY Junkie With A Power Tool Fascination


ACCOUNT MANAGER

A yankee by birth, Lauren was raised in the South. Her creative eye and itchy fingers let her to Appalachian State University to study Fashion Merchandising. After a stint in New York City and an internship with Stylecaster, Lauren managed the Charlotte location of a national retail store before interning with RSC. She joined RSC full time in 2013.



PAGE LEGGETT

Creative But With A Touch Of OCD


COPY WRITER

Being a Charlotte native makes Page something of a curiosity. She remembers an era when uptown was a ghost town after 5 p.m.

She's been a writer since childhood, through her days as an English major at Wake Forest University and up to her work today as a freelance features writer and copy writer. She helps organizations define their messages, reach their intended audiences and tell their stories in a clear, succinct and memorable way.

She calls herself creative but with a touch of OCD, which means she can come up with a clever way of saying something and stay on deadline.

Page is a fan of Facebook, enjoying (and writing about) good food, making lists, seeing movies (at the theater), live music, the daily print newspaper, Pinterest, pop culture, travel and Words with Friends.


We’re streamlined and cost-effective, and we like it that way. So do our clients.

Among the tools we use to cut through the clutter and establish a strong presence for emerging lifestyle brands and nonprofits:


PUBLIC
RELATIONS

CONTENT
STRATEGY

SOCIAL MEDIA
MANAGEMENT

MEDIA
RELATIONS

 

MARKETING
CAMPAIGNS

BRAND
STRATEGY

SPECIAL
EVENTS

 
January 4, 2016
storePics

Case Study: Habitat Metrolina ReStores

  THE CLIENT Metrolina Habitat ReStores is a group of 12 Habitat for Humanity ReStores in the Charlotte metro area. Habitat ReStores help support local Habitat for Humanity affiliates […]
October 29, 2015
gswywftweedlehq

#Girlboss Play List, Part 1

Sometimes, I need music to motivate me, or give voice to the things I wish I could say without repercussion. Posting a passive aggressive YouTube link to […]
September 22, 2015
edburns

Social Media Detox?

I’ve been a procrastinator from early on. Up in the middle of the night in high school working on that final paper or project, fueled by […]
July 9, 2015
Big-Deal

10 tips for business (and Ron Burgundy, too)

  Experience is the best teacher, and since founding Rachel Sutherland Communications, I’ve had a crash course in equal parts of what to do/not to do. […]
June 9, 2015
melinda_emerson

#truth from Melinda Emerson

  I belong to a killer online networking group, full of top notch PR entrepreneurs from across the country, and this clip from“Exhale”onAspire TVwas shared today […]

CONTACT US

Phone

704.287.8642


E-mail

info@rachelsutherland.net


Address

524 East Boulevard, Suite B
Charlotte, NC 28203

 

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