We don’t employ a cast of thousands and we most certainly don’t have a cube farm at 2525 Distribution Street. What we do have is experience, a keen eye for news value and the ability to produce measurable results.

RACHEL SUTHERLAND

Frustrated crafter. Coveter of shoes.


BOSS LADY

Before founding Rachel Sutherland Communications, Rachel was a journalist for more than 13 years, most recently as the Style Editor at the Charlotte Observer, the largest daily newspaper in the Carolinas.

As an editor at a major daily newspaper, Rachel was inundated with pitches of all shapes and sizes. She proved a quick study for assessing news value in a crowded marketplace.

Simply, she knows what works.

She has a sharp wit and the ability to produce her best work on deadline.

The Michigan native is a graduate of Wayne State University, and lives in the Charlotte area with her husband and two children. She has served on the board of directors of Tri It For Life and the Regional AIDS Interfaith Network (RAIN). She was presented with the Ribbon of Love Leadership Award in 2015, and was a finalist for the Charlotte Athena Leadership Award in 2012.




LAUREN
SHAW-SELLES

DIY junkie with a power tool fascination


ACCOUNT MANAGER

A yankee by birth, Lauren was raised in the South. Her creative eye and itchy fingers let her to Appalachian State University to study Fashion Merchandising. After a stint in New York City and an internship with Stylecaster, Lauren managed the Charlotte location of a national retail store before interning with RSC. She joined RSC full time in 2013.

Lauren's creative outlets are numerous, artistic and varied, and can include at any given time, shibori dye work, hand lettering, screenprinting and woodworking. She has volunteered with Girls On The Run and Charter Community School Of The Arts.




SHANNON REICHLEY

Food, theatre or sports…don’t make her choose


SOCIAL MEDIA/VIDEO EDITOR

Shannon is a video producer and writer with extensive experience in news, documentaries, lifestyle and informational series. She was Charlotte’s first female TV news director at WBTV. She's produced and written content for HGTV, History Channel, Cooking Channel, Turner South, Travel Channel, DIY Network, Raycom Media, and PBS.

She’s won regional Emmys, a Telly, and shared in a national Edward R. Murrow Award for news documentary, as well as the National Cable Television Association’s Best Public Affairs program. Shannon’s also written for Charlotte-area print publications and was the media writer from 1997 to 2005 for Creative Loafing. An N.C. State grad, Shannon and husband Rob live in Charlotte with their fur-kids, Spencer and Peyton.



PAGE LEGGETT

Creative but with a touch of OCD


COPY WRITER

Being a Charlotte native makes Page something of a curiosity. She remembers an era when uptown was a ghost town after 5 p.m.

She's been a writer since childhood, through her days as an English major at Wake Forest University and up to her work today as a freelance features writer and copy writer. She helps organizations define their messages, reach their intended audiences and tell their stories in a clear, succinct and memorable way.

She calls herself creative but with a touch of OCD, which means she can come up with a clever way of saying something and stay on deadline.

Page is a fan of Facebook, enjoying (and writing about) good food, making lists, seeing movies (at the theater), live music, the daily print newspaper, Pinterest, pop culture, travel and Words with Friends.


We’re streamlined and we like it that way. So do our clients.

Among the tools we use to cut through the clutter and establish a strong presence for emerging lifestyle brands and nonprofits:


PUBLIC
RELATIONS

CONTENT
STRATEGY

SOCIAL MEDIA
MANAGEMENT

MEDIA
RELATIONS

 

MARKETING
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BRAND
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SPECIAL
EVENTS

 
August 9, 2017
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Why You Need A Solo Business Retreat

As a business owner, I’ve lost track of the times I’ve said to myself “I’ll get to that when it slows down.” Doesn’t really matter what […]
August 9, 2017
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RSC In The News: Inc.

  Truth and transparency should be the norm, especially in business. Should is the operative word. That’s not always the case, but that doesn’t mean you […]
January 5, 2017
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Rule Of Three: Overused Terms

One is interesting. Two is curious. Three, well, that’s a story. Or so goes the rationale in newsrooms. Or the newsrooms I worked in. It’s the Rule […]
December 29, 2016
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RSC In The News: Refinery29

Refinery29 is conflicted about work-related tattoos. I most definitely am not. You can click here to read all about why I chose to have my company […]
December 29, 2016
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Rule of Three: Apps

  One is interesting. Two is curious. Three, well, that’s a story. Or so goes the rationale in newsrooms. Or the newsrooms I worked in. It’s the […]
December 1, 2016
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RSC In The News: The Charlotte Podcast

I’d like to consider myself fairly unflappable, but I was straight up rattled/freaked/nervous about being asked to be a guest on The Charlotte Podcast. All of […]

CONTACT US

Phone

704.287.8642


E-mail

info@rachelsutherland.net


Address

2525 Distribution Street
Charlotte, NC 28203

 

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