We don’t employ a cast of thousands and we most certainly don’t have a cube farm at 2525 Distribution Street. What we do have is experience as one of the top boutique PR firms in Charlotte, a keen eye for news value and the ability to produce measurable results.
Frustrated crafter. Coveter of shoes.
Before founding her public relations company, Rachel Sutherland Communications, Rachel was a journalist for more than 13 years, most recently as the Style Editor at the Charlotte Observer, the largest daily newspaper in the Carolinas.
As an editor at a major daily newspaper, Rachel was inundated with pitches of all shapes and sizes. She proved a quick study for assessing news value in a crowded marketplace.
Simply, she knows what works.
She has a sharp wit and the ability to produce her best work on deadline.
The Michigan native is a graduate of Wayne State University, and lives in the Charlotte area with her husband and two children. She has served on the board of directors of Tri It For Life and the Regional AIDS Interfaith Network (RAIN). She was presented with the Ribbon of Love Leadership Award in 2015, and was a finalist for the Charlotte Athena Leadership Award in 2012.
DIY junkie with a power tool fascination
A yankee by birth, Lauren was raised in the South. Her creative eye and itchy fingers let her to Appalachian State University to study Fashion Merchandising. After a stint in New York City and an internship with Stylecaster, Lauren managed the Charlotte location of a national retail store before interning with RSC and learning about what’s involved in working at public relations companies. She joined RSC full time in 2013.
Lauren's creative outlets are numerous, artistic and varied, and can include at any given time, shibori dye work, hand lettering, screenprinting and woodworking. She has volunteered with Girls On The Run and Charter Community School Of The Arts.
Food, theatre or sports…don’t make her choose
SOCIAL MEDIA/VIDEO EDITOR
Shannon is a video producer and writer with extensive experience in news, documentaries, lifestyle and informational series. She was Charlotte’s first female TV news director at WBTV. She's produced and written content for HGTV, History Channel, Cooking Channel, Turner South, Travel Channel, DIY Network, Raycom Media, and PBS. If there’s anyone that knows how to use video in an arsenal of marketing tools, it’s Shannon.
She’s won regional Emmys, a Telly, and shared in a national Edward R. Murrow Award for news documentary, as well as the National Cable Television Association’s Best Public Affairs program. Shannon’s also written for Charlotte-area print publications and was the media writer from 1997 to 2005 for Creative Loafing. An N.C. State grad, Shannon and husband Rob live in Charlotte with their fur-kids, Spencer and Peyton.
Creative but with a touch of OCD
Being a Charlotte native makes Page something of a curiosity. She remembers an era when uptown was a ghost town after 5 p.m.
She's been a writer since childhood, through her days as an English major at Wake Forest University and up to her work today as a freelance features writer and copy writer. She helps organizations define their messages, reach their intended audiences and tell their stories in a clear, succinct and memorable way, which is why we love having her to help implement our clients’ content strategy.
She calls herself creative but with a touch of OCD, which means she can come up with a clever way of saying something and stay on deadline.
Page is a fan of Facebook, enjoying (and writing about) good food, making lists, seeing movies (at the theater), live music, the daily print newspaper, Pinterest, pop culture, travel and Words with Friends.
We’re streamlined and we like it that way. So do our clients. Among the marketing tools we use to cut through the clutter and establish a strong presence for emerging lifestyle brands and nonprofits: