We don’t employ a cast of thousands and we most certainly don’t have a cube farm at 2525 Distribution Street. What we do have is experience, a keen eye for news value and the ability to produce measurable results.

RACHEL SUTHERLAND

Frustrated crafter. Coveter of shoes.


BOSS LADY

Before founding Rachel Sutherland Communications, Rachel was a journalist for more than 13 years, most recently as the Style Editor at the Charlotte Observer, the largest daily newspaper in the Carolinas.

As an editor at a major daily newspaper, Rachel was inundated with pitches of all shapes and sizes. She proved a quick study for assessing news value in a crowded marketplace.

Simply, she knows what works.

She has a sharp wit and the ability to produce her best work on deadline.

The Michigan native is a graduate of Wayne State University, and lives in the Charlotte area with her husband and two children. She has served on the board of directors of Tri It For Life and the Regional AIDS Interfaith Network (RAIN). She was presented with the Ribbon of Love Leadership Award in 2015, and was a finalist for the Charlotte Athena Leadership Award in 2012.




LAUREN
SHAW-SELLES

DIY Junkie With A Power Tool Fascination


ACCOUNT MANAGER

A yankee by birth, Lauren was raised in the South. Her creative eye and itchy fingers let her to Appalachian State University to study Fashion Merchandising. After a stint in New York City and an internship with Stylecaster, Lauren managed the Charlotte location of a national retail store before interning with RSC. She joined RSC full time in 2013.



PAGE LEGGETT

Creative But With A Touch Of OCD


COPY WRITER

Being a Charlotte native makes Page something of a curiosity. She remembers an era when uptown was a ghost town after 5 p.m.

She's been a writer since childhood, through her days as an English major at Wake Forest University and up to her work today as a freelance features writer and copy writer. She helps organizations define their messages, reach their intended audiences and tell their stories in a clear, succinct and memorable way.

She calls herself creative but with a touch of OCD, which means she can come up with a clever way of saying something and stay on deadline.

Page is a fan of Facebook, enjoying (and writing about) good food, making lists, seeing movies (at the theater), live music, the daily print newspaper, Pinterest, pop culture, travel and Words with Friends.


We’re streamlined and cost-effective, and we like it that way. So do our clients.

Among the tools we use to cut through the clutter and establish a strong presence for emerging lifestyle brands and nonprofits:


PUBLIC
RELATIONS

CONTENT
STRATEGY

SOCIAL MEDIA
MANAGEMENT

MEDIA
RELATIONS

 

MARKETING
CAMPAIGNS

BRAND
STRATEGY

SPECIAL
EVENTS

 
September 11, 2016
2016-07-18 21.12.45-1

Summer 2016: Digital Gypsy Living

What started as a joke between me and my husband Patrick became a reality in July 2016. Many years ago — in jest — I told […]
August 5, 2016
anigif_enhanced-buzz-25907-1433799826-11

#Girlboss Play List, Part 2

I’ve lost track of how many times I’ve seen the Dixie Chicks in concert. Really. I know for sure that I saw them kick off their […]
July 26, 2016
shoes_ansel_adams

Creative Road Trip: Ansel Adams + Nachos

I have always considered myself to be a fairly creative person. I used to paint furniture for fun, relished the chance to mess around with my camera, […]
June 1, 2016
giphy 2

BBB = Best Business Behavior

It’s time for us to adopt a professional creed. Maybe like the Girl Scouts Law (but not really, since I was kicked out of my troop […]
January 4, 2016
storePics

Case Study: Habitat Metrolina ReStores

  THE CLIENT Metrolina Habitat ReStores is a group of 12 Habitat for Humanity ReStores in the Charlotte metro area. Habitat ReStores help support local Habitat for Humanity affiliates […]
October 29, 2015
gswywftweedlehq

#Girlboss Play List, Part 1

Sometimes, I need music to motivate me, or give voice to the things I wish I could say without repercussion. Posting a passive aggressive YouTube link to […]

CONTACT US

Phone

704.287.8642


E-mail

info@rachelsutherland.net


Address

2525 Distribution Street
Charlotte, NC 28203

 

GET THE LATEST FROM RSC IN YOUR INBOX







INSTAGRAM