OUR

RSC was tasked with informing and educating the general public about the impact of Leading on Opportunity, which has worked alongside community partners to create transformational change in economic mobility outcomes. In 2024, LOO collaborated with Opportunity Insights, the Harvard-based research group led by Dr. Raj Chetty, around the July release of the update to the 2014 study about economic mobility (the ability of children from low-income families to climb the income ladder and thrive), which showed Charlotte moved from No. 50 to No. 38 in economic mobility over the past 10 years.

 Among the tactics we used:

• Conceptualized messaging, strategy, media outreach and multiple events, working with subcontractors to execute the major elements of the campaign in Charlotte, culminating with a visit from Dr. Chetty and his team in September 2024.

• Working with stakeholders, community members and civic leaders, assembled a comprehensive timeline of Charlotte’s economic mobility history -- a first-of-its-kind living document.